For ICHI’s Spring Opening 2025 collection, we handled the production of their photoshoot in Morocco. The brand wanted a setting that reflected both simplicity and nature, combining Scandinavian style with the Moroccan landscape. 

We selected two locations for the shoot: the Agafay Desert, with its open space and neutral tones, and Marrakech Medina, chosen for its vibrant atmosphere and red-toned architecture. We managed all production logistics, including scouting and securing locations, organizing transportation for crew and equipment, and coordinating wardrobe handling. Drone permits were obtained to allow for aerial shots of the scenes.